A Brief History of Emory

The bicycle business has been a part of the Smith family since the 1940s, first as retailers, then distributors and finally, in 1976, as manufacturers of the Emory Bicycles.   We made the very first cruisers and the last Western Flyer nostalgia bikes.   The Emory brand built a reputation of quality, style and durability as shown by strong collector demand for these early bicycles.

Over time the quality of available parts dropped as bicycle production shifted overseas.   These inferior imported parts reflected poorly on our bicycles so we decided to stop bike production in 2004.

Since bicycles are in our DNA we couldn’t stay away from the bike business and soon started working on designing a new bicycle as well as all the critical parts required for a high quality bike.    The end result is the first in a lineup of new Emory bicycles, the Emory C4 Cruiser, a stylish, light weight, low maintenance bike designed for people to get more joy out of riding.